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64-bit Technology: Driving The Digital Media Revolution
The film and music industries historically have been dependent upon analog media pipelines. Though analog pipelines are still pervasive in the industry today, media development schedules continue to be impacted by the inherent physical limitations such as processing time, linear editing, inability to re-purpose, and eventual media decay. The effects of these limitations add costs and time to media development and distribution. The film, broadcast and music industries have accepted these limitations and borne these extra costs purely out of necessity. However, over the past few years, the advent of high-performance, low-cost computers, non-proprietary software applications, and open standards has given way to eliminating these limitations. These technologies are ushering in a new revolution in media creation. This revolution encompasses breathing new life into existing film/audio catalogs, reducing the cost of production, shortening time to market, and providing an ever-expanding pallet of special effects.
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